Idea is a specialist branding business focused primarily on consumer products.


Idea is owned and run by Tim Moore who has worked as an executive designer for over twenty years creating consumer brands around the world. Originally from the UK where he worked for branding specialists Michael Peters, Ziggurat and Siebert Head Tim moved to Australia to work with Blue Marlin in 2000. He founded Idea in 2004 and since then has worked for clients such as Kraft Foods, Pepsico, National Foods (now Lion), SPC Ardmona, Pental Products, Ascent Pharama and the Vita Group.


Idea works with a wide range of like minded professional experts in branding, 3D product design, illustration, web development and print to ensure every project achieves a successful outcome.