Eat Rite

Nutritious wholefoods that taste great!


The Problem

How to make your crackers stand out vs Sakata and other 'Japanese' style rice crackers.


The Idea

A commitment to honesty is at the core of the new Eat Rite. The rice crackers are actually made by Sakata in Japan from the purest and finest ingredients. They say it's the best rice cracker they can make.

With this in mind we decided to put the ingredients list on the front face of the pack, highlighted in lime alongside a commitment to only sell natural wholefoods, in short...only the good stuff.


The colour scheme of earthy dark brown with a bold accent of bright lime gives the brand a modern aesthetic whilst remaining rooted in nature supported by the simple stencil font of the logo.